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Monday, May 19, 2008

Simple Goodness...


I can remember just starting out in the industry. Me in my little apartment shopping almost daily for things I just knew I could make work in a basket. I found a few stores that always seemed to have a steady supply of discounted gourmet items, and I would go crazy buying everything on the shelf with pretty packaging and a low price tag. One time I bought so much stuff I wasn't even able to use it all before the expiration date had passed.

Then, as time passed, I learned to be more and more selective and less impetuous. I also learned the concept of simple goodness. Just choose a few, simple staples and accent them with a real goodie that has "wow" factor. This item does not need to be expensive. It just has to POP. One thing I have found that always works is a convenient comfort food a person might consider a special treat like Pepperidge Farms cookies--in nearly any variety. My personal favorite is Milano. Along side some healthy fruit and/or boxed tea and a good romance novel, these cookies help add the "umph" to a basket of cheer or sheer indulgence. Simple goodness...

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